AAR Masterclass: Developing your agency proposition

It's all about context.

Comparing agency credentials to a pizza may seem a bit left field but my nephew Ollie's developing love of the Italian flatbread reminded me that clients often go on a journey of discovery not unlike children and food.

Getting Ollie to eat his first pizza was a bit of a challenge. Persuading a client to try something new for the first time can be a bit of a challenge. Now he likes them, getting him to choose his toppings can be tough as there are a lot of combinations on the menu. Persuading a client to choose your agency’s approach over another can be a bit like looking down a pizza menu.

Ollie has recently discovered that a pizza cooked in a wood fired oven enhances the taste even further. Clients are always on the look-out for ways agencies can help to enhance what they are doing.

Here at AAR, we’ve witnessed the ‘good’ the ‘bad’ and the 'ugly' attempts by agencies to match up to these three scenarios to win new business. And we're sharing the benefit of our experience at our next Masterclass.

You will learn: The techniques needed to deliver your agency's proposition, how to identify your point of view and how to package it to challenge the current 'classic' pizza topping everyone else is using.

Who should attend: Anyone involved in agency new business at any level

Presenters: Tony Spong (Ollie's uncle) and Robin Charney, AAR.